Part of the 27th Chester International Film Festival
In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a referendum on his presidency. The country will vote YES or NO to Pinochet extending his rule for another eight years. Opposition leaders for the NO persuade a brash young advertising executive, Rene Saavedra (Gael Garcia Bernal), to spearhead their campaign. Saavedra and his team devise an audacious plan to win the election and set Chile free.
What the Critics say…
Evocative and suspenseful, the film is a fascinating glimpse into recent history and the democratic process.
We have to find a product that’s appealing to people!” says Garcia Bernal at one point. And that’s just what Larraín’s created with this Latin spin on Mad Men.
The film provides a fascinating history lesson in the guise of backstage drama, honeycombed with antique-looking TV commercials full of Lycra-clad dancers and gambolling mimes.